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Each Facebook Fan Worth $20 to a Nonprofit

The following is a guest post from Heather Yandow of Third Space Studio

Are you engaging social media followers to give? Now is the time to shine a spotlight on this untapped audience and increase your fundraising potential. The key to unlocking fundraising success is just a click away.

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The 2014 Individual Donor Benchmark Report analyzed fundraising data of nearly 100 small and mighty nonprofit organizations. The report found that for organizations with budgets under $2 million, individual donations make up a whopping 36% of their annual revenue. And a growing number of those – 17% – come from online sources.

So, how can social media engagement empower your donors and supporters to give?

Dec 10,2015 04:59:AM

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