The following is a guest post from Heather Yandow of Third Space Studio
Are you engaging social media followers to give? Now is the time to shine a spotlight on this untapped audience and increase your fundraising potential. The key to unlocking fundraising success is just a click away.
Data and Opportunity
The 2014 Individual Donor Benchmark Report analyzed fundraising data of nearly 100 small and mighty nonprofit organizations. The report found that for organizations with budgets under $2 million, individual donations make up a whopping 36% of their annual revenue. And a growing number of those – 17% – come from online sources.
So, how can social media engagement empower your donors and supporters to give?